21 Feb DyStar’s Denim Team Achieves Great Results in Growth Markets
DyStar is reporting a very successful year in 2012 for its Indigo business. DyStar’s global market share of Indigo Solution in value is 30%, showing strong increases, especially in the key Asian markets of China, India and Pakistan, where growth rates are above 40%.
DyStar has a history of 115 years in Indigo manufacturing, culminating in the development of its state-of-the-art DyStar Indigo Vat 40% Solution. Customer testimonials indicate the positive response from the markets . “We implemented DyStar Indigo Vat 40% Solution in 2004 and have benefitted immensely since then, with the dyeing operations becoming leaner, cleaner, with lower load on our Effluent Treatment Plant (ETP). At the same time we have drastically improved our product quality. DyStar gives us technical support from time to time to further optimize our costs, plan new products etc. Most importantly what our marketing team has observed is that discussions with brands and retailers become easier when we mention that we use only DyStar Indigo Vat 40% Solution.” states Mr B. Sriramulu Managing Director of K G Denim
The success is partly due to a superior product but also to outstanding customer service based on the new structure of the Denim team which encompasses both a global and a local approach. The local specialists are dedicated to their markets and support their customers throughout the entire production process. In addition, DyStar has set up local machinery partners for tank installations in all major markets. “We are much more focused on being closer to the denim growth markets, ensuring a speedy response, showing more flexibility and, most importantly, speaking the language of our customers” says Thorsten Huels, Marketing Manager Denim.
The local support is complemented by the global team in Ludwigshafen, Germany and their development partners, to offer the best and most innovative solutions to their customers. With this approach DyStar has created a best-practice network. Syed Hasan Mumtaz, Director Production at Naveena Exports Limited confirms “Our collaboration with DyStar has been very productive for us. It has given a better ecological profile, excellent process control and a finished product which ensures customer satisfaction every time. DyStar is our reliable partner for all our denim needs”
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