Sera White

Sera White, the new optical brighteners

Discover our new range of brightening agents: Sera White C for cellulose and Sera White P for polyester. We offer you market leading technology and whitening solutions for best results in almost all application areas. With Sera White highest levels of whiteness with excellent process stabilities and fastness properties can be achieved.

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Key benefits of our Sera White brighteners:

  • Superior whiteness and brilliancy
  • Product recommendations for almost all article segments and fastness requirements
  • Reliable and tested product quality for best reproducibility and process safety
  • Proven system solutions for textile pretreatment and finishing
  • Shaded brighteners for a wide spectrum of shade variations
  • Tailor made economical and optimized white solutions


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